Our Mission: 

To simplify and personalize the shoe shopping experience




Have you ever noticed how tedious it is to shop for shoes in Singapore? Me too.

Recall your typical shoe shopping experience in Singapore.

You walk for hours at different departmental and boutique stores, fit on countless of shoes and yet still having to compromise on either the fit or style/design.  Something is always off.

It’s either that or you hear the dreaded, “I’m sorry we ran out of your size”

It’s troublesome, frustrating and time consuming.

At CustomMade, we aim to solve that and bring a new shopping experience to life.

We personalize and simplify the shoe shopping experience while providing premium handcrafted quality, all at an affordable price.


CustomMade’s Value and What we do


Typical mass manufactured shoes from your large shoe brands are marked up 8x before they reach your hands.

Based on a personal experience, the departmental stores alone demand 40% of the retail price in commission.

Even low quality shoes are relatively pricey. Let's not mention the good quality ones.

On the other hand, quality custom or bespoke shoes are luxury items, and traditionally cost you in the thousands. We decided to change that.

We go direct to consumer, cutting out the traditional retail and luxury mark up

We are proud to introduce the CustomMade Experience, your personal one stop shoe shopping experience.

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How Custom Made Started

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Once upon a time, in the bustling city of Singapore where the days are long and the years are magically short.

Donovan, a naive city boy, and an apprentice in the ancient mystic art of Accountancy from the renowned academy, Nanyang Buisness School (NBS) was all set and ready for the familiar path of Accountancy.

But alas, it was not meant to be. 

An innocent family vacation to Vietnam has altered the fate of the young man.


It was there, that Donovan custom made a pair of shoes.

These shoes are perfect for the young man as he had always been plagued with the common problem of having his left feet slightly bigger than his right, which makes standard size shoes uncomfortable. 

These custom made shoes blessed him not only with comfort, but also with style. For he could design the perfect pair of shoes that fit his very own feet perfectly.

Unbeknownst to him then, the wheels of fate has already begun spinning in a different direction and fast forward 2 years, CustomMade was born. 

If you're interested to learn more about my story and CustomMade's humble beginnings from ground zero...

Do click on the links below to check out these blog posts i wrote

  1. Donovan's CustomMade Journey - The birth of the idea! 
  2. How i underestimated the product and failed the first time - The initial problems with CustomMade! 

CustomMade Story Line

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we're located at 82 telok ayer st, #02-04! 

Nothing beats checking and trying out our shoes in person! No obligations...just swing by! 

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HP: +65 8717 0179 (Cecilia)

Email: Nigel@custommade.com.sg (nigel) 


Weekdays: Noon to 730pm (last appt) 

We welcome walk ins on weekdays! do give us a heads up first though. 
Weekends: By appointment onlys. 


82 TELOK AYER ST, #02-04, S048467

Please enter from stairs 94 (NOT 82) - beside an Indonesia restaurant

It is across the road from PWC building and Telok Ayer MRT exit B
Above AMOY hotel and Far East Square. 


  1. Raffles Place MRT (10 mins walk) 
  2. Telok Ayer MRT (2 mins walk)